Hyli
Empowered
Start with clarity.
Before mentorship, there’s space to think.
If your creative work has grown beyond “just a hobby”, but the business side still feels messy, heavy, or uncertain — The Creative Business Backbone is the place to start.
This is not a course, and it’s not a workbook you rush through and forget.
It’s closer to:
a therapy session for the part of you that knows your work deserves to be taken seriously
a strategy intensive, without the overwhelm
a trusted conversation with someone a few steps ahead
The guide is designed to help you move from hobby thinking to building a creative business that supports your life — financially and creatively.
Many people begin here, then return to mentorship once they’re clearer on what kind of support they need.
Already clear and ready for tailored support? Scroll down to explore mentorship options.
Why work with me?
I didn’t come to this work through coaching culture or online business theory.
I came to it by building a creative practice alongside a full-time career — slowly, carefully, and intentionally — until my work was strong enough to support my life.
For years, my creativity sat alongside structure. Deadlines. Commercial realities. Responsibility.
That combination shaped how I think about business — not as something that overrides creativity, but as something that protects it.
I know what it feels like to:
love what you do, but feel unsure how to sustain it
wait until you feel “ready”
struggle with pricing, confidence, and direction
want your work to support your life, not consume it
My approach is grounded, honest, and practical.
I don’t offer formulas or hype. I offer perspective, clarity, and support — shaped by lived experience, not theory.
Whether through The Creative Business Backbone or 1:1 mentorship, my role is simple:
to help you take your work seriously, without losing yourself in the process.
You’ve already taken the step to clarify your business direction — whether through The Creative Business Backbone or your own experience.
Mentorship with me is the next stage:
a space where we take that clarity, apply it to your unique situation, and build momentum together. I don’t offer scripts or cookie-cutter answers — I offer perspective, strategy, and honest guidance based on years of building sustainable, creative business.
This is not about doing more. It’s about doing what matters — with support.
Why This Is Different
This isn’t:
a step-by-step course
a generic module list
a content dump
It is:
a trusted conversation
a focused strategy-intensive
a space to test ideas
decisions made with support
If you’re ready to move past theory and into tailored business action — this is for you.
Vanessa Smith - Saltwater Path:
“In just a few weeks of working with Gemma she has helped me to have the confidence to go from having a business idea to having a business that is ready to launch in a few weeks. She has a warm, kind and motivating style and encourages me out of my comfort zone when I need it. Working with Gemma has helped me to understand my business far more clearly and she is an invaluable source of advice and guidance and this is where her business background really shines through and makes a difference.”
Who Mentorship Is For
This is for you if you:
already have clarity and direction (or are close)
want personalised feedback and strategy
want longer-term perspective + accountability
want confidence, not chaos
This is not for you if you want shortcuts, or templated answers.
I have various ways in which we can work together, depending on your budget and business needs, find out more below 👇🏻
FOUNDATION MENTORSHIP
For creatives solidifying direction and gaining clarity with support.
Tailored Rhythm of Support
Focus on refining pricing, offers, and messaging
Confidence and clarity in next steps
👉 Best for those transitioning from hobby to business.
Either pay monthly or upfront in one block of £270, just click the button below to book in a Discovery Call with Gemma.
SUPPORTED MENTORSHIP
For creatives building momentum and deepening strategic implementation.
More hands-on perspective
Tailored solutions to your business challenges
Accountability + guidance
👉 For when you want clarity applied and reinforced.
Either pay monthly or upfront in one block of £420, just click the button below to book in a Discovery Call with Gemma.
GROWTH MENTORSHIP
For established creatives who are committed to stability and intentional growth.
Regular sessions focused on deeper business alignment
Strategy + next-step planning
Confidence with execution
👉 Ideal for creatives wanting sustainable expansion.
Either pay monthly or upfront in one block of £570, just click the button below to book in a Discovery Call with Gemma.
Amy Power - Power to Thrive:
“Having Gemma as my business mentor has been such a gift. She’s supportive, encouraging, and full of creative ideas that really get you thinking. The accountability has helped me take real steps forward, and her enthusiasm for my growth is so motivating. I always leave our sessions inspired and ready to do more! ”
BESPOKE MENTORSHIP
This is the most personalised support — tailored pacing, deeper strategic review, and long-term direction building.
👉 Best for creatives with complex goals or transitions.
(Please note the above fee is for Cornwall based businesses - if you are outside of Cornwall Gemma would still love to hear from you but travel expenses will be charged in addition to the £150 per month)
Julia W:
“I was guided through creative strategies and anecdotal case studies of how a bold vision for your life and business can come to fruition.
I’m so practical in my approach to business, creativity, life, and exercise… that it can be hard to acknowledge what I want, as it doesn’t feel ‘practical’. How good to be reminded that I can break this down, in pursuit of something larger!”
To help you decide which tier (if any) feels right, include a strong call to action:
